Corporate Design
Creative direction that connects strategy, story, and design.
NxBN
The 2025 NxBN Conference was a two-day internal leadership event designed to inspire and connect company leaders. The experience featured cohesive, strategically designed elements — signage, presentations, agenda layouts, menu boards, and a welcome animation — that brought the company’s vision to life. Every detail worked together to create a polished, immersive atmosphere that reinforced alignment and engagement.
My Role
As creative lead, I guided the visual strategy and art direction — defining typography, color palette, and layout systems across print, digital, and motion. Collaboration was essential; each partner — designers, animators, event planners, and communicators — brought unique insight that helped transform a complex event into a cohesive, memorable experience.
Impact
Our team delivered a high-impact, cohesive event through creative resource management and collaboration. The conference received outstanding feedback and was praised as one of the most engaging and visually unified leadership meetings to date.
2023 Investor Day Event
Project Overview
The 2023 Investor Day was an important opportunity to share our company’s story —where we’ve been, where we’re headed, and what makes us stand apart. The event design needed to feel confident, polished, and human. We created a cohesive system across every touchpoint: presentations, banners, signage, digital graphics, invitations, and custom gift boxes. Each element followed corporate brand guidelines while adding fresh visual energy that reflected the tone of the event.
My Role & Collaboration
As the creative lead, I shaped the visual storytelling and photography direction to build a consistent, elevated experience. Working closely with internal teams, I helped translate complex business information into clear, visually engaging presentations. Balancing creativity with corporate standards, I ensured every detail aligned with our brand while enhancing the overall experience.
Outcomes & Impact
The event was recognized for its creativity, consistency, and attention to detail — strengthening how we visually express our story to investors and partners moving forward.
View the full presentation: 2023 Investor Day Presentation (PDF)
Page Layout Design
Project Overview
For more than a decade, I contributed to the design of our company’s internal magazine — first published monthly, then quarterly. The magazine showcased employee stories, innovation, and company culture through thoughtful layouts and strong visual storytelling.
My Role & Collaboration
As part of the design team, I created layouts, art directed photography for feature stories, and ensured each issue reflected corporate brand standards while maintaining creative impact.
Outcomes & Impact
The publication became a valued internal communication piece, recognized for its creativity, consistency, and ability to connect employees across the company.
View digital editions: Inside Hormel Foods Magazine